Highland Trading Company

Meet Sportube®

Situated high in the Rocky Mountain ski town of Vail, Colorado, Highland Trading Co Inc. has been a distributor of hard sided ski travel cases and travel accessories since 1991.

After working with technical engineers and design consultants, the Sportube brand was conceived; manufactured and launched in 1996 with the introduction of both a single and double ski case with wheels.

Based on the proven success of the single and double cases, the Sportube line expanded in 1998 with the launch of the much requested snowboard case and again in 2001 with the introduction of the Master Series fly rod cases. Sportube continues to be an innovator and leader in providing convenient travel options for sports enthusiasts.

Living and working in the Rocky Mountains has allowed us to create unique and personal relationships within the Snow Sports Industry. Sportube is the exclusive ski case sponsor for NAASF (North American Airline Ski Federation), Ski Cross racer, Matt Brady, the USA Telemark Ski Team, USA Men's and Ladies Spearfishing teams, USA Rafting team, as well as supporting many other aspiring racers, competitors, athletes and regional clubs.

We’re constantly listening to people and working on fresh ideas to ensure you have the best trip possible no matter what equipment you are taking with you. In fact, our cases are so versatile, they’ve been used for transporting firearms, spear guns, kayak paddles, swords and have just recently been discovered by kiting and soaring plane enthusiasts.

If you’re a serious skier, rider or angler and you want to keep your equipment at its best, check out the benefits of traveling with a Sportube®.